This is a solution that allows you to send a completely personalized video to every single one of your customers.
Personalized Video Technology
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Each and every recipient will receive a different video based on the data that we are able to access - the data that you are providing to us.
The personalizations can be done on both an audio as well as on a visual level.
We have successfully implemented this technology across 5 different continents as well as across a wide variety of industries.
We combine two of the most important trends in marketing: video and personalization.
As a result you get at least 70 seconds of your customer's undivided attention during which they will listen to exactly what you want to tell them which in today’s day and age is very difficult to achieve.
People like to listen about themselves!
Additionally, sending a personalized video has proven to increase customer open rates and CTR by 3 to 4 times resulting in much higher conversions.
On top of all this, the content of the video is remembered by the customer even a few months later. The best way of understanding this technology is for us to actually show you one of our implementations in the video below.
In this video you can see that already within the first four seconds there are four personalizations.
The actor mentions the customer’s name, how long they have been a customer for and the credit card you see in the background is the exact same credit card the customer has in their wallet along with their name embossed on the card.
This is the key difference between a generic and a personalized video.
At this stage, although we are only four seconds into the video the customer is already hooked because of the personalization.
They’ve experienced a wow effect, and this wow effect is responsible for the fact that 90% of customers that open our video watch it to the end.
However, it’s important to maintain having personalizations throughout the video to make sure the customers stay interested. The undivided attention of a customer is a commodity almost impossible to find today.
The undivided attention of a customer is a commodity almost impossible to find today.
What can personalized video be used for?
Well, the applicability is very broad. It can be used for product activation, product cross-sell or up-sell, informational campaigns, renewals, loyalty rewards and incentive programs, as well as fundraising and much more.
To make it even more engaging, we can allow for any level of interactivity throughout the video.
The interactivity can include customers selecting an option in the middle of the video that may interest them, and then this impacts what they will watch in the remaining portion.
For example, the video can allow a customer to select a product or offer that they are interested in hearing about.
Alternatively, there can be a scroll bar in the middle of the video that the customer can play around with to, for example, see how they can increase their savings, and by how much this will impact their savings in the future.
They could also choose by how much they want to increase their credit limit.
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Of course, we collect what the customer selects and then this data is sent over to you to see what each customer selected.
The videos can be distributed any way a link can be distributed: text message, email, online portals or retargeting banners.
Here are some more examples we would like to share with you.
Urgent Point
This simple video campaign was created for Urgent Point to increase engagement with their patients at their telemedicine practice. With the success of this simple video, we’re now working with their team on a much more complex video campaign to include a doctor explaining healthy stats, lab results, symptoms, and prescriptive health for patients.
Blue Cross Blue Shield
This on-boarding video campaign has proven to be very successful for Blue Cross Blue Shield. The personalization combined with an explanation of coverage has received positive feedback and continues to run be utilized by BCBS month after month for customers.
Non-Profit Fundraiser
This video is an example of a thank you message from a similar campaign that increased donations by a whopping 300%. Many supporters who donated previously did so again after seeing the thank you video and the feedback has been nothing but positive. Massive sharing on social media brought a vast number of new donors wanting their own video.
Celebrity Personalized Birthday Video
This is another example of an extremely successful fundraising video where a personalized birthday (or any other special occasion) message from a celebrity is offered for a fee where all of the profits go to charity. Thanks to our proprietary digital technology, celebrities or other presenters can speak just about any language. This video, featuring world class soccer player Robert Lewandowski, was recorded in their native Polish but each recipient can have it customized in their preferred language. Robert's voice is digitally transformed into English.
AMEX Mexico
This is an example of a personalized video template to be deployed in Mexico's various cities.
Shaun the Sheep Personalized Birthday Video
Birthday Wishes delivered by very well known characters, the Shaun the Sheep family. Just upload some photos of your child and/or family and friends, add some text and we do the rest. Watch how mesmerized your child will be by the video, viewing it over and over again. This is an example of a video where we licensed the rights from its creators and run the entire project ourselves.
Shaun the Sheep Personalized Christmas Video
Another example of creating a video for a different occasion, this time Christmas. The video is longer and more sophisticated, with more personalizations throughout. The children will keep rewatching the movie because they feel like they are part of it, like being one of the characters. All of the Shaun the Sheep videos are based on a model where we run all of the aspects of marketing, production, shopping cart, etc. and our only responsibility is to pay royalties to the license grantor.
Santa’s House Personalized Christmas Video
This is an example of a children’s video where actors are used instead of animated characters. There are also no license fees or royalties to be paid. The model in this example is also very different. The entire concept of the video has been created by one of our clients and they are also responsible for all of the marketing, shopping cart, etc. We are only providing technology in this case. Our proprietary system of servers, personalization engines and delivery systems are seamlessly integrated with our clients via API to provide real time experience.